Hewlett-Packard Case Study

Presented by JFM Concepts

JFM Concepts is proud to announce the release of a new Hewlett-Packard Case Study. The paper covers how HP used VDP Web to effectively touch multiple channels, products and brands across broad geographic territories.

This type of variable campaign can be executed without the acquisition of new marketing skills and trained employees, the purchase of new software and licenses, or the addition of expensive hardware. By implementing an automated lead generation system, a large universe of prospects can be narrowed to a list of warm leads which can dramatically improves response rates and Return on Investment (ROI). The entire campaign can be tracked with detailed reporting that is available 24/7 and can include all facets of the campaign.


About JFM Concepts


JFM Concepts is a full service cross media marketing technology firm featuring the VDP Complete® marketing system and VDP Web® Online software as a service. JFM specializes in creating variable data cross media marketing technologies with Personalized URLs, Email, SMS Text, QR Codes, Phone Tracking, Video, QR Codes, and more for commercial printers, agencies, and marketing departments of all sizes. The firm knows that technology development and marketing should come together to document both improved response rates and improving return on investment (ROI). www.jfmconcepts.com